By Natacha Baco is the brand that most of Modern African Women have always dreamed of having in their dressing room: Clothes in the African print fabric “Wax”, very modern and trendy, fashionable in the current fashion.
By Natacha Baco, “Fashion and decoration creation” was created in 2013.
Afro Fashion Week Milano met the founder, her name, like her brand is Natacha Baco.
A French designer from Congo (origin), born and raised in Brazzaville and arrived in France at the age of 9 years.
Natacha is a born entrepreneur. She started to work like a commercial in Interior Design before to take the challenge to create her own business.
According to Natacha, "Entrepreneurship is a key of self-expression and creativity”
At the age of 26 she decided to create her own company in Fashion and Interior Design.
She used the African print fabric “Wax”. The people around her said it was impossible to be modern in Wax.
Natacha wanted to take up the challenge and there she is !
Today the brand is a real success.
By Natacha Baco is only made to measure! And punctually selling online.
The main goal of the brand is to magnify Women.
Being in a targeted marketing and not of excess, the brand proposed a single collection per year. The brand now has 3 collections.
Clients also have the opportunity to choose their print fabric.
The audience is exclusively female.
Women aged 25 to 40 years. Those who have self-confidence and are not afraid of the judgments of people because the garments are of a close fitting cut.
Difference inspires her.
Natacha finds inspiration in her daily life, through people she met. Indeed, she is constantly seeking innovation in order to bring something different from what has already been seen and revised.
What she likes about people is their difference, paying attention to details and silhouettes. She is also interested by some fashions bloggers, always in the idea to get inspiration from the different silhouettes.
On 29 November 2017, the designer will organize an event in order to present her work to an informed public: some fashions influencers with the presence of several journalists. The opportunity to present also the parts of the flash sale that took place last December.
She also has the ambition to develop her brand in high-end garments.